Not all video formats are created equal. Choosing the right one can mean the difference between a 100MB file and a 20MB file with the same quality.
MP4 (H.264)
The most universal format. Works everywhere — phones, TVs, browsers, social media.
- Pros: Universal compatibility, good compression
- Cons: Patented codec, slightly larger files than modern alternatives
- Best for: Sharing with anyone, uploading to any platform
MOV (QuickTime)
Apple's native format. iPhones record in MOV by default.
- Pros: Excellent quality, supports transparency
- Cons: Large file sizes, poor compatibility on Android/Windows
- Best for: Editing, professional workflows
WebM (VP8/VP9)
The modern web format. Developed by Google, completely free.
- Pros: Smallest file sizes, free/open source, excellent browser support
- Cons: Limited support on older devices and some editing software
- Best for: Web sharing, browser-based compression, messaging apps
Quick Comparison Table
- File size (same quality): WebM < MP4 < MOV
- Compatibility: MP4 > WebM > MOV
- Quality (same size): WebM > MP4 > MOV
Compress to the optimal format automatically
Our Recommendation
For messaging apps (WhatsApp, Telegram), use WebM — it's the smallest and these apps convert it anyway.
For general sharing, use MP4 — maximum compatibility.
For editing, keep MOV until the final export.